In today’s competitive marketplace, getting the biggest bang for your buck isn’t a perk; it’s integral to business success. The best way to maximize income is to understand your different customer segments. Alexander Babbage uses proven cross-industry expertise, customized research, and state-of-the-art technology to help you put your finger on the pulse of your customer. Not only will our staff help you understand what information you need to derive from market research, we’ll help you use the data to create actionable information you can use to impact the bottom-line.

“Providing comprehensive, good quality data is one thing. Interpreting that to suggest actions that can deliver real results is another. Through many studies, Alexander Babbage have always delivered both.”
Matt Andrew, President of Moe’s Southwest Grill.

This approach has enabled Alexander Babbage to establish itself as one of the pre-eminent consumer research companies in the US today. The common theme amongst our work is word of mouth referral. We take the time to understand our clients' needs and then design research that provides insights that support the business mission. We serve many different clients; many of them are destinations. Destinations such as shopping centers, retailers, banks, restaurants, sporting or cultural events, all of whom are competing for consumers time and discretionary dollars.

Our work includes quantitative and qualitative work using a full range of research methodologies: intercept, IDI, online panels, telephone, focus groups, etc.