Since A.B. conceived the company, we’ve been helping executives and business leaders create, implement, and understand market research studies. From our inception we’ve focused on how to take research data and use it to improve business performance.

Throughout the growth of the research industry and Alexander Babbage alike, the spirit of A.B. has underpinned everything we do. That spirit is about precision, care, and credibility. It is about seeing the information within the data. It is about working with our clients to improve their businesses.

There is also a streak of fresh, youthful enthusiasm to the A.B. spirit. An enthusiasm for technology. A passion for using technology to improve quality and reduce costs. From the days of manually tabulating paper records, through running queries on a VAX and going to lunch while the report processed, to the first PC’s, hand-held electronic survey devices and now web-based data delivery, we’ve participated in the evolution of the industry.

This foundation of precision and passion has successfully driven Alexander Babbage ever onwards. It has enabled the company to establish itself as one of the pre-eminent consumer research companies in the USA today. Ask our clients, who are drawn from multiple industries and many of whom have been with us for years. For them we are the research partner of choice. The spirit of A.B. can be proud of its legacy.