Alexander Babbage » Database Analysis and Surveying

Database Analysis and Surveying

  • „Surveying and mapping your databaseMap my customer
    • „Quantify database demographics, behaviors and preferences including reasons for visit, visit frequency, expenditures, number of stores visited, store and category preferences, satisfaction with the property and perceptions of the property, etc.
    • „Using the database email addresses, append the data and identify home addresses, which are then plotted on a map.
    • „Compare database to the center’s defined trade area to determine if the database is representative of the best shoppers and how to strengthen it.



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