Alexander Babbage » How We Work

Does your research partner really take the time to understand your business challenges? 

At Alexander Babbage, we start by listening intently. We use our expertise in multiple industries to identify what you need to derive from your project.  We work closely with your team to design a plan that fits your budget and your timeline. We then sort through all the data and provide actionable insights – insights that help you set business strategy and drive bottom-line results.

Large Data Analytics

You have lots of data, but what is it telling you? What are your consumer demographics?  Who are your most productive shoppers? Who are your loyalists? On which segments should you focus to change frequency? We specialize in mining large amounts of data and turning it into insights you can use.

Consumer Insight

What do consumers like or dislike about your product, service or facility? Do they “get” your concept?  What are your consumers’ psychographic profiles?  We use the latest research techniques to help you understand and influence your consumers.


Location Intelligence

Customers will travel only a finite distance to make a purchase, so understanding and penetrating your trade area is key to your success. We use advanced geographic information systems to reveal relationships, patterns and trends and help you show them to support your initiatives.

Marketing Analysis & Activation

When spending thousands – even millions of dollars – on promotion, it is vital to assess effectiveness.  We can take research beyond data and insights and can even help you secure new customers or increase loyalty from existing customers.