Alexander Babbage » Methodologies


We seek the best answers for our clients by employing a wide variety of research tools and methodologies. We recognize that every client is unique and every project need is different. You will find us refreshingly open to listening to your business issues, and then working with you to craft the ideal solution for gathering data and generating actionable insights. Here are some of the services and methodologies we employ:

Consumer Insight & Strategy

  • Intercept surveys
  • Geo-triggered mobile surveys
  • Quantitative online, phone and mail surveys
  • Online focus groups
  • Online Communities and discussion boards
  • Focus groups
  • In-depth interviewing
  • Ethnography
  • Segmentation and persona development
  • Conjoint analysis
  • Advanced statistical analysis
  • Price modeling
  • Purchase path mapping
  • Social media and digital ad analytics

Large Data Analytics

  • Point-of-sale / ticketing data
  • Members / subscriber data
  • Loyalty program data
  • Email databases
  • Psychographics

Location Intelligence

  • Trade area definition
  • Site selection
  • Market share analysis
  • Demographic penetration

Marketing Activation

  • Marketing effectiveness / ROI
  • Email campaign execution
  • Direct mail campaign execution