Alexander Babbage » Moe’s Site Selection

Moe’s – Site Selection and Retail Network Optimization


Situation: Moe’s Southwest Grill, a fast-casual restaurant was competing to be a competitor in a crowded space with publicly-owned competitors including Chipotle and Qdoba.  Their site selection strategy was resulting in restaurant sales ranging from $275K to $3.1M with Average Unit Volume (AUV) of $1.2M but they were unable to explain why.

Analysis: Through extensive market and statistical analysis Alexander Babbage identified the driving factors behind individual store revenue performance.

Result: Moe’s used Alexander Babbage research to revise their site selection and growth strategy and were able to add over 300 restaurants in less than 7 years – while increasing AUV.  This resulted in a successful sale to Focus Brands – and now over 500 restaurants.