Alexander Babbage » National Harbor

National Harbor – Developing a Mixed-Use Project for Optimum Utilization


Situation: Spectacular urban-waterfront mixed-use development located on 300 acres of prime real estate along the Potomac River with stunning views of Washington, D.C. The developer needed to understand how to position, market and lease the property during development, operations and expansion phases.

Analysis: Through trade area and on-property research we recommended market positioning, key demographic and geographic targets.

Result:  Our recommendations have helped National Harbor perform as a first-class urban mixed-use development and has provided the necessary data to secure the addition of Tanger Outlets – a substantial expansion to the property.