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How Big Data Is Leaving Shopping Centers Holding All the Cards

Recently, we at Alexander Babbage have been reviewing ROI that shopping centers can reap when they invest in research. Today, we are looking at how shopping centers are using big data to increase their bargaining power. For years now, retailers have used online sales, member programs and credit card transactions to build sophisticated customer files By combining that information with traditional trade areas, they can determine where their brick-and-mortar stores are going to thrive and make site selections decisions with a higher level of confidence.  It’s put developers at a disadvantage because they don’t have a traditional “customer’—a shopper file with…

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Your trade area approach probably needs a makeover.

The retail industry is going through a lot of disruption. As we at Alexander Babbage continue to push the boundaries on consumer insights, it has become apparent that many shopping centers do not understand the ROI that an investment in state-of-the-art research can provide. During the next several weeks, we will break down the ways research like TruTrade™ technology can change the way shopping centers do business. First up, we are calling for the end of traditional trade areas. As retailers begin to bulk up their online offerings, they are recognizing the importance of building certain kinds of relationships with…

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Shining a Light – Alexander Babbage’s Jane Lisy helps landlords figure out Big Data (SCT Magazine)

Written by Rebecca Meiser and published in the September 2016 issue of SCT Magazine. Though Jane Lisy’s official title at research and consulting firm Alexander Babbage is executive retail strategist, “interpreter” might better describe her role, she says. “There’s a huge unbelievable flood of data that’s now available to retailers,” said Lisy, who helps developers and retailers to adopt new technology and digital channels to better understand their customers. “The problem is, it’s too much data — it’s like trying to drink out of a fire hose.” Lisy understood from the beginning the power of technology and Big Data to…

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Destination Industry Dispatch: Happy Miniature Golf Day! (or, ‘Learning from The Shops at Atlas Park’)

When it comes to social media benchmarks, it’s easy to make examples out of the the centers and brands with tens of thousands of fans and long-held presence on many platforms. But many centers don’t fall into that category, and it’s possible to make an impact on social media even without a following that could fill a football stadium. Macerich property The Shops at Atlas Park is a shining example: with just fewer than 6,000 Facebook fans, the center has managed to consistently see high levels of engagement on their page, with many posts garnering hundreds of likes and a good back-and-forth…

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Destination Industry Dispatch: 3 ways Jamestown’s Ponce City Market is winning at Instagram

This summer, Alexander Babbage appeared at ICSC’s fourth annual Mocial conference to present our Shopping Center State of the Industry report on social media use. The report, which is available for download here, is the first of its kind and offers benchmarks for audience size and engagement rates along with insights on best practices for shopping centers who choose to harness this immensely popular medium. One of the more eye-catching aspects of the whitepaper was a segment on the success of Ponce City Market, a mixed-use development in Atlanta, GA.   People are front-and-center.  By now it’s common knowledge that Instagram…

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Sweepstakes Rules

OFFICIAL RULES – SURVEY SWEEPSTAKES NO PURCHASE IS NECESSARY IN ORDER TO ENTER THE SWEEPSTAKES. EACH SWEEPSTAKES ENTRY WILL HAVE AN EQUAL CHANCE OF WINNING. MAKING A PURCHASE OF A PRODUCT OR SERVICE WILL NOT IMPROVE AN INDIVIDUAL ENTRY’S CHANCES OF WINNING. Prize: One (1) participant is eligible to win a $500 Visa® Gift Card. Consumer Disclosure: Odds of winning are based upon the number of entries. Sponsor: Alexander Babbage, Inc. (“Sponsor”) is the sponsor and administrator of this sweepstakes (the “Sweepstakes”). Sponsor’s business address is 400 Colony Square, 1201 Peachtree Street, N.E., Suite 500, Atlanta, Georgia 30361. Sweepstakes Period:…

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Contest Rules

OFFICIAL RULES – SURVEY SWEEPSTAKES NO PURCHASE IS NECESSARY IN ORDER TO ENTER THE SWEEPSTAKES. EACH SWEEPSTAKES ENTRY WILL HAVE AN EQUAL CHANCE OF WINNING. MAKING A PURCHASE OF A PRODUCT OR SERVICE WILL NOT IMPROVE AN INDIVIDUAL ENTRY’S CHANCES OF WINNING. Prize: Two (2) participants are eligible to win a $150 Kings Plaza Gift Card and one (1) participant is eligible to win a $250 gift card. Consumer Disclosure: Odds of winning are based upon the number of entries. Sponsor: Kings Plaza (“the Mall”) is the sponsor and administrator of this sweepstakes (the “Sweepstakes”). The Mall’s business address is…

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Now Hiring: Client Insights Consultant

Duties: Responsible for the designing, implementing and executing full-scale strategy and custom market research studies for multiple client accounts. This includes consulting on study and questionnaire design and developing issue-focused analysis in the reports, conduct qualitative and quantitative research projects, conduct complex statistical analyses to interpret the data. Drive client satisfaction by utilizing knowledge of clients’ business and industry to anticipate needs and offer proactive, actionable solutions; Build and nurture relationships, anticipate client needs and establish credibility through insightful analysis of study results; Collaborate with company’s internal team to develop high quality, client ready analysis for senior review that effectively…

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Social Media – Shopping Center State of the Industry Report

The following insights were gathered in a study conducted in July 2016 with the help of ICSC and the MOCIAL planning committee.  It was conducted among Shopping Center executives in the U.S. responsible for national and regional portfolios.  In addition, Alexander Babbage tracks and maintains social media statistics for Super Regional, Regional, Lifestyle, Entertainment, and Value/Outlet Centers.  These statistics are used to create Shopping Center industry benchmarks, identify highly effective strategies and provide comparison between similar properties.  All Shopping Centers over 300,000 square feet GLA are included, with the exception of those who had less than 100 followers (“Centers” or…

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