Privacy Policy

Privacy Policy
Last Modified: June 20, 2016


This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you sign up for, use, access or otherwise interact with our ”) websites, services and applications, including without limitation, the TRU Trade™ software system (the “TRU Trade System”)  (collectively, the “Services”).  This Privacy Policy applies to all information we collect through our Services (“Personal Information”). By accessing or using the Services you agree to be bound by this Privacy Policy.

 This Privacy Policy sets forth our practices with respect to your Personal Information.  By using the Services, you consent to the terms set forth in this Privacy Policy and to the transfer of certain data to our servers. 

 Any links to websites maintained by third parties are not governed by this Privacy Policy.  Should you have any questions regarding the use of your Personal Information on those websites, we urge you to view that website’s privacy policy.


How is Personal Information collected?

Alexander Babbage may collect Personal Information in a variety of ways, including: (1) directly from you, (2) from our server logs, (3) through the use of cookies, and (4) other sources (such as databases, joint marketing partners, and social media platforms).


How is Personal Information used?

This Personal Information may be used and shared with other entities affiliated with Alexander Babbage for business, administrative, analytical, research, operational purposes, such as administering and improving the Services, advertising and marketing, customer service, analyzing and managing the organization.  We may allow our analytics providers to collect usage information over the Internet from your device, including a unique identifier that Alexander Babbage or the analytics provider assigns to your device, certain device and technical information, and your Internet protocol address.

Personal Information you provide to Alexander Babbage through the Services, or by any other means may be stored and processed in any country where we or our service providers have facilities.  By using the Services, you consent to the transfer of your Personal information to countries outside of your country of residence, including the United States, whose data protection rules may differ from those in your country of residence.

We will not sell, rent or lease mailing lists of customer names or email addresses to others, and we will not make your Personal Information available to any unaffiliated parties, except our approved agents and contractors, or as otherwise described in this Privacy Policy.


Information Provided Directly by You

When visiting our website or using our Services, you may be asked to provide certain Personal Information, which could include your name, address, telephone number, and email address.  This information will be kept in a database for future reference, as needed.  This information will help us to improve the Services for you and other users. We may use this information to contact you with offers regarding products or services from Alexander Babbage.  If you wish to opt out or unsubscribe, please contact us at the address stated below.


Server Logs:

Alexander Babbage may track certain information regarding your use of the Services and store the information in our servers.  This information is captured electronically and may include:

  • Your IP address
  • The name of your internet service provider (ISP)
  • Where you access the Services, the links you visit from the Services and pages you view
  • The frequency of your visits and use of the Services including the date and time
  • Any searches on conducted as part of your use of the Services
  • Requests submitted through the Services



Alexander Babbage may also utilize cookies to customize your user experience with regard to the Services and store certain information about you.  Cookies are small pieces of data that are sent to your hard drive from our server to help you navigate the Services and save your preferences.  Although most internet browsers are set up to accept cookies, you may set up your browser to notify you of cookies or refuse to accept them.  Please note that not accepting cookies may affect some of the Services’ functionality.


Do we disclose any information to outside parties?

We do not sell, trade, or otherwise transfer your Personal Information to unaffiliated outside parties, except as follows: (1) to our subsidiaries, affiliates, sponsors, partners and third party service providers (who are bound by confidentiality agreements) for the purposes described in this Privacy Policy; (2) when we believe release is appropriate to comply with the law, to enforce our Services policies (such as Terms of Use or otherwise), or protect ours or others rights, property, safety, or to meet our obligations to content and technology providers; or (3) to a third party in the event of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings).


What security measures do we take?

We use reasonable organizational, technical and administrative measures to protect your Personal Information under our control. Unfortunately, no transmission of information over the Internet or other storage system can be guaranteed to be 100% secure. If you believe that your interaction with the Services is no longer secure, or that your Personal Information is at risk, please notify us of the problem immediately using the contact information listed below (please note that there may be delays should you contact us by mail).


How to Correct, Amend or Delete Personal Information or Update Preferences?

You may cancel your registration or update your preferences at any time.  Certain unique identifiers used to track usage information of our applications will remain the same even after you delete cookies and web data, reset the data associated with the application, and uninstall or reinstall the application.  These unique identifiers consist of a number or alpha numeric string and may be unique to your device, but do NOT include personal information.  If your subscription to the Services, such as the Tru Trade System, is terminated or expires, your user information account will be archived pursuant to our information policies, however, your user account will be disabled.


What about the use of the Services by visitors under the age of thirteen?

This Services are not directed to individuals under the age of thirteen (13)(nor minors in general), and we request that visitors under the age of thirteen (13) not provide any Personal Information.


Privacy Policy Changes:

Any changes to our Privacy Policy will be posted on or imbedded in the Services.  All changes are effective as of the date we post the revised Privacy Policy on the website or in the products or other services.  Usage of the Services indicates acceptance of any revised Privacy Policy.


Contact Us:

If you have any questions regarding this Privacy Policy or the Services, or you want to opt out of emails from Alexander Babbage, please contact us using the information below:


Alexander Babbage, Inc.
1201 Peachtree St. NE, Suite 500
Atlanta, Georgia 30361