If understanding your customer is one cornerstone of a successful business, knowing how they see you is another. What do people really think about your business?

Understanding your brand attributes is a key part of sustaining and growing your business. What is your level of brand awareness? What impression do your customers – and non-customers – have of your service, product or facility? What do they like and dislike about it? How well does your concept match the customers’ wants and desires? What can you do to attract new customers without alienating others?

Alexander Babbage has helped many clients to quantify and understand their brand attributes. You can read a selection of their stories here:

Moe’s Southwest Grill
Moe’s has a strong and very clear brand image; an average guy who could be a little irreverent, but passionate where it mattered – fresh, tasty Burritos. But did their customers see it that way and how much of a strength or weakness is it? Read their story here…

Bonehead’s
Bonehead’s, serving up flavoursome grilled fish and piri-piri chicken, is aimed at the health conscious top-end Fast Casual market. But did their customers see it that way? Read their story here…