One of the cornerstones of any successful business is understanding the customer base. Having a clear profile of your current customers - and potential new ones – helps you to continually deliver a product or service that meets their desires. The profile includes demographic information (age, gender, ethnicity, income, etc.) as well as psychographic (likes, dislikes, motivations, buying triggers, etc.).

Alexander Babbage has helped many clients to understand their customers. You can read a selection of their stories here:

International Council for Shopping Centers (ICSC)
To head off political pressure, the ICSC needed a clear, indisputable profile of the customer base purchasing mall wide gift cards. Read their story here…

Moe’s Southwest Grill
Fast growing restaurant chain, Moe’s, wanted to ensure that they were not losing sight of their most valuable asset, their customers. Read their story here…

Atlanta Braves
Despite being the most successful sporting franchise in Atlanta, the Braves were seeing falling attendance. Understanding their customer base and making changes as a result, turned the situation around. Read their story here…

Forbes Taubman and The Forbes Company
With two high profile, prestige shopping malls to run, management at the two companies knew that a key to their continuing success was keeping close to their customers. Read their story here…