At Alexander Babbage, we never forget that research is not about gathering data. It is about enabling you to take informed, positive action. Our job is to provide you with insight. Real insight, based on current information. That insight points the way to action. That action drives your business forward. That is why our mantra is timely, actionable market intelligence.

Of course, different projects are seeking different insights. And, a particular project can often have several objectives. These objectives largely fall into a number of categories:

Customer Knowledge
Every successful business clearly understands their customer base. What is their demographic make-up - who are they? What is their psychographic profile - what do they like and dislike? Such knowledge is invaluable in targeting marketing and tailoring operations. You can read how Alexander Babbage has helped clients with such information by clicking here.

Brand Attributes
Another critical question for the successful business is what do people think of you? How aware of your brand are they? What do they like or dislike about your product, service, or facility? Do they “get” your concept? This sort of information supports marketing and operations as well as often highlighting opportunities. You can read how Alexander Babbage has helped clients with such information by clicking here.

Geography & Trade Area
Customers are only ever going to travel so far and for so long to visit a restaurant, shopping center, venue, or facility. It means that the location of the business is key to its success. Knowing the geography and demographical make-up of the trade area becomes critical. This applies when first assessing the viability of a site during the selection process. But likewise, once established, this knowledge enables a business to maximise its potential and market effectively to its customer base. You can read how Alexander Babbage has helped clients with such information by clicking here.

Promotion Measurement
When spending thousands, even millions of dollars on promotion it is vital to know how and where it is effective. Such knowledge helps tactical decisions and improvements. You can read how Alexander Babbage has helped clients with such information by clicking here.

Research Methodology
Inconclusive or false results from a piece of research can invariably be traced back to poor methodology. There are many methods that can be used for collecting information. Each has its strengths and weaknesses. Selecting the right one for a particular project is crucial. At the same time, the research has to be cost-effective as no one has limitless pockets. You can read how Alexander Babbage has helped clients by delivering accurate, cost-effective research by clicking here.