Track your shopping center’s social media performance Q4 2009, Q4 2010 and Q3 2011 with the Holiday Social Media Performance Report
This new, shopping center-specific customized report delivers extensive metrics and a deep analysis of social media performance at the individual center level. The report includes social media analytics for Q4 2009, Q4 2010 and Q3 2011. It is a vital tool for planning and fine-tuning social media strategy for the upcoming holiday season. The report will be offered on a quarterly basis going forward.
- At-a-glance analysis on which social media channels are working – and which may need improvement – or be irrelevant.
- We track all conversations and postings that flow over the Internet including Facebook, all micro media (anything 140-160 characters or less including Twitter, foursquare, LinkedIn, etc.), blogs, videos, all digital online news centers for traditional media, images, forums, and MySpace.
- The optimal days/times to communicate with your best shoppers (based on specific historic data tracking).
- Which specific types of messages are resonating – and which types have less impact.
- A comparison to the average performance of the 200 top-performing shopping centers.
- A comparison to best-in-class for comparable center type. (Super-regional, regional, lifestyle, mixed-use, etc.)
- Performance comparison to competitive (local market) shopping centers, which channels are working best for them and when.
- A detailed social media identity, posting history and true reach for the top 10% of key influencers.
Cost: $250 per center studied.
Turnaround Time: Approximately two weeks.