Q: What if my company is unsure of the information we |
need to capture?
A: One of Alexander Babbage’s greatest strengths is helping client’s assess their research needs to determine the most appropriate questions.
Q: Can you help me determine industry trends?
A: One of Alexander Babbage‘s key services is the creation and generation of timely benchmarking studies.
Q: Why is intercept interviewing more effective than
A: Intercept interviewing helps you understand a customer’s needs and desires when they are on-site and in the midst of the decision making process.
Q: Your MAXtrak system sounds interesting but I have my
own in-house staff, can you still help me?
A: Yes. We understand that all of our clients have different needs and have tailored our product offerings to be “cafeteria” style, you choose what you want and leave out what you don’t want. That way we can be cost-effective without constraining you.
Q: I don’t have time to spend on research, can you just
take care of it for me?
A: Yes. We specialize in getting timely, actionable results for our clients. We can turnkey an entire study or segment the pieces for you to use as you will.
Q: Can’t I just look at industry averages and compare myself
A: No. Comparing yourself to the industry average is like driving looking through the rear-view mirror since average is a time-lagged measurement – by the time you see you’ve fallen below average you’ve already been there for a period of time and it’s getting very expensive to correct.