Competition is the basis of the free-market economy. It creates wealth for the individual and growth for the economy.

But competition does not always seem so great when you have to fight it every day!

Fact: In 2004, the total number of firms in the US was 5.9m. This represents an increase of 233,000 since 2000.^*

Every industry has competition. That can be directly competing products or services. Or it may be more indirect alternative options. They are all competing for a share of the consumer wallet – your customer’s wallet. It means that you have to compete for every dollar, every day.

As a brand owner you know the importance of every aspect of your product or service in winning that fight. You must deliver a consistent experience to your targeted market sector. As a marketer you know the importance of efficiently communicating your value proposal to that same market sector.

To achieve both tasks, you need to know your customer from
head to toe:

• Who is your customer? Who makes up your core
  customer base?
• Who is your ideal prospective customer?
• What do they want from your business?
• What does your business mean to them?
• How well do you match their needs?
• How do you best communicate with them?
• How do you maximize your marketing dollars?

The bigger your business, the harder it is to maintain this critical customer knowledge. That is where you turn to consumer research.

Timely, actionable market intelligence

Information is the basis of all sound business decisions. But, at Alexander Babbage, we know that you need more than just data, you need it to suggest the course of action that is most likely to deliver success.

Using exclusive, proprietary systems and hardware, such as the MAXtrak^® consumer research system, we can often capture information whilst still at the forefront of your customers mind – even while they are still experiencing it.

Our experienced professionals work with you to determine the information you need. We design and implement the most appropriate way of collecting the data. We then interpret that data and give you real insight. That insight will point the way to positive actions that will deliver results.

And those results are:

• More customers, spending more, more often
• Increased likelihood to recommend
• Better marketing ROI
• More profit

* Source: US Census Bureau