Fact: The percentage of owner-occupied properties in the US rose from 65.4% in 1996 to 68.8% in 2006. During the same period the population rose by approximately 38m to top 300m in 2006.* 1
The demand for residential property in the US has never been higher and continues to accelerate. To meet that demand, more and more residential developments are needed. But the industry is notoriously capital intensive. Money tied up in a housing development cannot be used for future projects until those houses are sold.
Fact: From the moment at which a buyer first seriously considers a new home to moving in is, on average,
3 to 4 months.* 2
Improving the average property turnaround time means that you can undertake more successful developments. That is making your capital work for you. That is making it sweat. What would that do for your profits?
The challenge is to give your development a momentum even before the first foundation is sunk. You want a a buzz that will carry on throughout the whole process. To achieve that you need to know
your customer:
-
Who are your real prospects?
- How can you reach them even before you start a development?
- What are the key attributes in a property that attract a buyer?
- How does a buyer’s attitude change during the sales process?
- What motivates a buyer? What triggers the buying decision?
- What is the buyers post-purchase experience? What makes them likely to recommend or not?
To answer those question you need not only information, you need real insight that suggests positive actions…
Timely, actionable market intelligence
Alexander Babbage are well established in the research industry with extensive experience in property development. We know that you need more than just data. You need information that leads to positive action.
Our team of professionals work with you to first define your needs and then design the optimum way of collecting the necessary information. We analyze and interpret that information. We give you true insight. That insight will point the way to the positive actions that will deliver results.
And those results are:
- Increased development awareness
- Improved show home visitor numbers
- Faster sales cycles
- Greater likelihood to recommend
- More profit
* 1 Source: US Census Bureau
* 2 Source: Homebuyer’s Information Center
