Fact: The Restaurant industry is expected to grow by 5% to $537bn in 2007.*

The Restaurant Industry has never been more buoyant. It employs more than 9% of the working population within the US making it the largest sector outside of Government. And the future looks bright. Over 80% of the population prefer to dine out than cook at home. However, with such opportunity comes competition.

Fact: There are more than 935,000 Restaurants within the US serving over 70 billion meals or snacks a year^.*

The market is saturated. A new concept is seemingly introduced every day. The abundance of choice available to your customer today is unprecedented. But each year, you are still looking to deliver a significant same store sales increase. You need more diners, more often and spending more each time.

Fact: More than 70% of all Restaurants are still single-unit (independent) operations*

The key to attracting those diners is local knowledge. The key is understanding your customer:

• Who is your customer? Who makes up your core customer base?
• Where do they come from? How far do they travel to
  get to you?
• How often do they dine with you? How often with
  your competitors?
• Who is your ideal prospective customer?
• What do they want from their experience with you?
• How well does that match your concept
• How do you best communicate with them?
• How do you maximize your marketing dollars?

The bigger the Restaurant or the chain, the harder it is for you to maintain that level of critical local knowledge. That is where you turn to consumer research.

Timely, actionable market intelligence

Information is the basis of all sound business decisions. But, at Alexander Babbage, we know that you need more than just data, you need it to suggest the course of action that is most likely to deliver success.

Using exclusive, proprietary systems and hardware, such as the MAXtrak^® consumer research system, we can often capture information whilst still at the forefront of your customers mind – even while they are still eating!

Our experienced professionals work with you to determine the information you need, design and implement the most appropriate way of collecting it and then interpret that data to give you timely, actionable market intelligence.

We have worked with some of the biggest and fastest growing names across the sectors, QSR, Fast Casual, Casual Dining… We provide the local market consumer research that delivers the results:

• More diners
• Higher average tickets
• More return visits
• Better marketing ROI
• Increased AUV (average unit volume)
• More profit

* Source: National Restaurant Association