Alexander Babbage » Who We Are

Our Company

Alexander Babbage is a full-service strategy and research firm with more than 30 years of experience measuring and closing the gap between your market share and your market potential. We believe better results come from better decisions. And better decisions come from understanding your customers, your market and your opportunities.

Our senior consultants use proven cross-industry expertise, customized research, and state-of-the-art technology to help you put your finger on the pulse of your customer. Not only will our staff help you understand what information you need to derive from market research, we will help you use the data to create an actionable strategy to impact the bottom-line.

Our Experts

Alan McKeon
President & CEO

Jane Lisy
Executive Retail Strategist

Charlotte Sykes
Vice President Client Insights,
Shopping Centers & Retail

Stephen Collins
Vice President, Client Insights

man of mystery

Bill Roop
Vice President Client Insights,
Shopping Centers

Jon W. Lassiter
Vice President,
Finance & Operations

Rob Kaiser, Ph.D
Chief Scientist

Nathan Flint
Director of Client Insights 

Vanessa Banks
Client Insights Data Analyst

Betsy Zimmerman
Client Solutions Consultant

Yvette Grimes
Client Insights Data Analyst

Jennifer Steverson
Client Insights Consultant

Ryan Dixon
Client Insights Consultant

Ashley Banks
Client Insights Coordinator
Rebecca Hester
Client Insights Coordinator