Alexander Babbage » Charlotte Sykes

Charlotte Sykes

 

Vice President,Client Insights – Shopping Centers & Retail

A consumer research specialist with more than 25 years’ experience, Charlotte is directly responsible for the creation, implementation and analysis across a wide range of shopping center and retail projects. Clients value both her hands-on participation in a project and the depth of relevant experience and insight she brings to each study.

Charlotte understands how to integrate data from disparate sources including geographic, demographic, attitudinal and behavioral to form actionable recommendations for shopping centers and clients worldwide. Her specialized experience has been called upon in a variety of industries and venues including shopping center development companies, national and regional restaurant chains, utilities, airports, mixed-used developments and local and national events. Her programs have been recognized with four MAXI awards and three Merit awards by the International Council of Shopping Centers (ICSC).

Charlotte holds a Bachelor of Science degree and a Master of Science degree from the University of Missouri-Columbia. As a 25+ year ICSC member, Charlotte has participated as a presenter at numerous conferences and has served as a MAXI judge.

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