Alexander Babbage » Paulette Caputo

Paulette Caputo


Vice President, Client Insights

Paulette is an accomplished marketing executive with more than 20 years’ experience in analyzing, developing, and implementing marketing strategies that facilitate business growth and deliver results.

Working for a number of commercial retail and residential real estate developers, Paulette has been a valued resource for her big-picture thinking and distinct ability to integrate consumer insights into clear strategies that improve the user experience while growing and differentiating the business. She is a highly-respected project manager, leading diverse teams from brainstorming sessions to project launch to measuring ROI.

Paulette has been an ICSC member for 20+ years, receiving dozens of MAXI Awards for driving high-impact marketing programs for NOI enhancement, sales promotions, cause-related marketing, public relations, and new media and emerging technology. She has also served as a MAXI judge. Paulette holds a Bachelor of Science degree from Rivier College in New Hampshire.