Alexander Babbage » Stephen Collins

Stephen Collins


Vice President, Client Insights

Stephen has over 20 years’ experience in market research, with expertise in both consumer and business-to-business research. Stephen has worked extensively with clients in the non-profit, retail, consumer goods, financial services, and restaurant industries. He has led initiatives involving brand equity, defining and measuring the customer experience, and retention and acquisition.

Stephen has a passion for understanding the differentiating elements and attitudes of consumer behavior. His broad experience with qualitative work is greatly valued by clients; he has conducted hundreds of focus groups among consumer and business audiences and has extensive hands-on experience conducting ethnographic research among shoppers.

Stephen holds a Bachelor of Science degree from the University of Maryland, College Park and a Master of Business Administration from the Crummer Graduate School of Business at Rollins College in Florida.