BANKING & FINANCIAL INSTITUTIONS

BRANDING STRATEGY is a challenging issue for today’s financial institutions. We can assess your brand position with current and prospective customers, or members, by evaluating:

BRAND AWARENESS

  • What is the level of awareness for my brand among current and potential customers?
  • Is my brand helping or hindering my growth?
  • What are my core brand attributes?
  • What are my strengths and weaknesses?​

COMPETITION

  • What is the level of awareness for my brand among current and potential customers?
  • Is my brand helping or hindering my growth?
  • What are my core brand attributes?
  • What are my strengths and weaknesses?​

BRAND EXPANSION

  • How can I become the primary banking choice for a customer who uses just a few of my services?
  • Where are the best expansion areas for me to consider?
  • What customer acquisition strategies should I employ in my existing trade areas and expansion areas?

RETURN ON INVESTMENT

  • How do I assess the results of my marketing investment?
  • How do I make smarter investments?
  • How does your brand name impact your revenue?

We help you understand the most important issues so you can feel confident that your execution supports your long-term strategies.

CHECK OUT OUR CASE STUDIES