Alexander Babbage » Banking & Financial

Banking & Financial Institutions

Branding strategy is a challenging issue for today’s financial institutions. We can assess your brand position with current and prospective customers or members by answering questions such as:

  • What is the level of awareness for my brand among current and potential customers?
  • Is my brand helping or hindering my growth?
  • What are my core brand attributes?
  • What are my strengths and weaknesses?
  • Am I in the consideration set when a customer is looking for a financial services provider?
  • Who else is in that consideration set?
  • What are the barriers to consideration?
  • How can I become the primary banking choice for a customer who uses just a few of my services?
  • What is my core trade area?
  • Where are the best expansion areas for me to consider?
  • What customer acquisition strategies should I employ in my existing trade areas and expansion areas?
  • How do I assess the results of my marketing investment?
  • How do I make smarter investments?


We help you understand the most important issues so you can feel confident that your execution supports your long-term strategies.

Selected Services
  • Brand awareness, attitude/perception and usage (often called AAU)
  • Brand Equity
  • Naming Impact


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