SHOPPING CENTERS

As the premier market research partner for the shopping center industry, we have led the study of shoppers through the evolution of regional malls, lifestyle centers, power centers, e-commerce and experiential retailing. Our client tailored service, proprietary research tools (SpendR™CenterMAX™, and TruTrade℠) and industry reports (Social Media Performance Report) will answer your most pressing questions:

  • How can I grow my center’s overall sales?
  • Who are my shoppers?
  • What do shoppers like/dislike about my center?
  • How do I best segment and target shoppers?
  • How do I improve loyalty?
  • Who is not shopping?
  • How can I gain more shoppers?
  • What is the best marketing mix for my specific geography and shopper mix?
  • What is the role and return on investment for social media and how should it fit into my overall marketing mix?
  • How do I maximize my marketing dollars?
  • Who are the most in-demand retailers and best tenants for my specific trade area?
  • How do I make a compelling case for tenants to choose my center?

We will build a complete picture of your customer base to drive average unit volume, frequency and average check.  Do you have an expansion strategy?  We will help you assess locations for highest profit potential.

SELECTED SERVICES

TRADE AREA DEFINITION & PENETRATION

SHOPPER DEMOGRAPHIC PROFILE

SHOPPER SEGMENTATION

SHOPPER EXPERIENCE MEASUREMENT

SHOPPER & EMAIL DATABASE ANALYSIS

PERFORMANCE ASSESSMENT & COMPETITION

SpendR™ SEGMENTATION

MARKET PSYCHOGRAPHIC SEGMENTATION

CHECK OUT OUR CASE STUDIES