LEADERS
IN LOCATION BASED INSIGHTS AND ANALYTICS

WHY WORK WITH US

For decades we’ve designed analytics and used data to impact outcomes. Whether it’s influencing the state government to pass legislation, helping locate a major new mixed-use project, planning store expansion for a fast-growth chain, improving organizational effectiveness, revitalizing a brand or closing a difficult lease deal we know it takes more than a pretty dashboard.

We’ve seen new-to-market tech and data companies come and go as they try to serve the requirements of venture investors – while sacrificing the needs of their bill-paying clients.

But at Alexander Babbage, we serve our clients daily – with more than just data. We put data to work by providing strategy, insights, customized analysis, sales tools and processes to achieve real-world business objectives. That’s why we are the industry leader. You can ask any of our clients. And you can ask us about your specific situation and listen to how we solve problems and turn opportunities into action.

EXPERTISE

We apply our cross-industry knowledge to help you gain actionable insights and address your unique business challenges. We know it takes a lot more than data or a dashboard to provide actionable strategies that impact revenues, expense and growth.

ANALYTICS

We combine large data analytics, geo-spatial databases, massive mobile data and proprietary technology to help design, execute and utilize analytics to help you identify and understand core audiences, impact consumer behavior and increase customer loyalty.

STRATEGIC INSIGHT

We are experts in destinations and all the complexity it takes to operate them successfully. Our specialized knowledge, coupled with cross-industry expertise help you see outside your industry “box.”

RESULTS ORIENTED

We work with your team as a partner. Your success is our goal.

EXPERIENCE

Our expertise comes from more than 30 years of analytics experience working in a variety of client and agency businesses.

SUCCESS

We will exceed your expectations on every project, which is why our incredible growth has come from word-of-mouth referrals and loyal, long-term clients. We would love for you to join them.

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TruTrade White

“We have built the largest, most accurate, most up-to-date data set and made the complex incredibly elegant and easy to use.”  TruTrade® leverages more than 120 million mobile devices. Each device of which provides anonymous location information about where the device is seen over time. We take that massive geo-spatial data and curate it to serve the real-world needs of our clients.

TruTrade® can tell you:

Who visits your destination and who does not?
Where do you compete strongly with your competitors and where is there opportunity?
Which geographies should you target with geo-targeted media in order to increase your penetration into key ZIPs/block groups?
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CASE STUDIES

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WHAT OUR CLIENTS SAY

“Alexander Babbage does some really interesting work”
Mark BulmashSVP Development
The Howard Hughes Corporation
“I truly appreciate learning from industry leaders, Alexander Babbage is top notch and offer clients every advantage in creating tools that deliver.”
Luanne LenbergSenior Vice President- Retail Properties
Penn-Florida Companies
"By building a comprehensive view of our fan base and tracking it over time, we were able to improve the ballpark experience for fans, reach them more effectively and attract sponsors."
The Chicago Cubs
"We needed to understand the equities we had in our 45-year-old brand. Alexander Babbage helped us hone in on what consumers really thought of us so we could make fact based decisions."
Craig W. PorterVice President, Marketing Director
Nutmeg Financial
"I have the utmost respect for the Alexander Babbage team. They are deeply experienced, easy to work with, and bring great insight to our industry."
Rebecca MacardiniPast Chairman
International Council of Shopping Centers (ICSC)
"Providing comprehensive, good quality data is one thing. Interpreting that to recommend actions that can deliver real results is another. Through many studies, Alexander Babbage has always delivered both."
Matt AndrewPresident
Moe's Southwest Grill
“Operating within tight budgets, Alexander Babbage brought us analysis that gave us important audience insights. They’ve helped inform our decision-making and also provided us critical audience data for donor and foundation reporting needs.”
Susan ClarkDirector of Marketing & Communications
High Museum of Art
"Not only did Alexander Babbage create and present a top-line executive presentation, they also drilled into the data and presented detailed findings. This was an invaluable opportunity for our marketing and leasing teams."
Jane LisySenior Vice President -Marketing
Forest City Enterprises
"We were impressed by Alexander Babbage’s thoroughness, their desire to really understand our challenges, the insights that they brought to our discussions, and the use of technology to speed up the process."
Charlie WadeVice President of Marketing
Atlanta Symphony Orchestra
"My thanks to the Alexander Babbage team for the great work and wonderful presentation! I wasn't joking at all when I said that your team made me look really good - I've literally heard nothing but rave reviews regarding the presentation and data, which is something that is fairly unheard of here at the Museum."
Lisa SasakiDirector, Audience & Civic Engagement Center
Oakland Museum of California
"It’s not how much data you have; it’s what you do with it. We’ve worked with Alexander Babbage on a broad array of projects. Their customer segmentation helped us identify new strategies to increase our marketing ROI."
Brad WahlVice President of Marketing
Krystal
"Alexander Babbage's detailed insights for the botanical garden's Garden Lights, Holiday Nights show have provided critical information for our teams to excel and establish what is the leading holiday tradition in Atlanta. They develop much needed recommendations based on the data that we take into consideration when looking to make smart decisions that move the needle forward improving the show every year. We consider them an essential part of the success of the show and a true member of our team."
Sabina CarrVice President Marketing Atlanta Botanical Garden
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