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LEADERS

IN LOCATION BASED INSIGHTS AND ANALYTICS

WHO WE ARE

Alexander Babbage is a leading Location Based Insights and Analytics firm. We specialize in serving clients who own/operate destinations – physical places people go and transact business.  Our clients own and operate some of the most innovative experiential destinations in North America including shopping centers, retail, dining, entertainment, arts and finance. At Babbage, we help clients understand not only who is visiting their location, but also their frequency, their value, their motivations and how to drive more business from them – by audience, geography and contribution.

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BABBAGE

HELPS CLIENTS
DRIVE MORE

SHOPPERS
VISITORS
GUESTS
MEMBERS
DONORS
PATRONS
CUSTOMERS
DINERS
SPENDERS
$$ MONEY $$

WHY WORK WITH US

EXPERTISE

We apply our cross-industry knowledge to help you gain useful insights and address your unique business challenges.

ANALYTICS

We design, execute and utilize research and data analysis to help you identify and understand core audiences, influence consumer behavior and increase customer loyalty.

STRATEGIC INSIGHT

We help you see outside of your industry “box.”

RESULTS ORIENTED

We work with your team as a partner – your success is our goal.

EXPERIENCE

Our expertise comes from over 30 years of research experience working in a variety of client and agency businesses.

SUCCESS

We want to exceed your expectations on every project.

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TruTrade White

“We have built the largest, most accurate, most up-to-date data set and made the complex incredibly elegant and easy to use.”

TruTrade leverages more than 15 billion anonymous signals from mobile device signals each day.

TruTrade can tell you:

Who visits your destination and who does not?
Where do you compete strongly with your competitors and where is there opportunity?
Which geographies should you target with geo-targeted media in order to increase your penetration into key ZIPs/block groups?
Check It Out!

CASE STUDIES

WHAT OUR CLIENTS SAY

“[Alexander Babbage] does some really interesting work”
Mark BulmashSVP Development
The Howard Hughes Corporation
“I truly appreciate learning from industry leaders, Alexander Babbage is top notch and offer clients every advantage in creating tools that deliver.”
Luanne LenbergSenior Vice President- Retail Properties
Penn-Florida Companies
"By building a comprehensive view of our fan base and tracking it over time, we were able to improve the ballpark experience for fans, reach them more effectively and attract sponsors."
The Chicago Cubs
"We needed to understand the equities we had in our 45-year-old brand. Alexander Babbage helped us hone in on what consumers really thought of us so we could make fact based decisions."
Craig W. PorterVice President, Marketing Director
Nutmeg Financial
"I have the utmost respect for the Alexander Babbage team. They are deeply experienced, easy to work with, and bring great insight to our industry."
Rebecca MacardiniPast Chairman
International Council of Shopping Centers (ICSC)
"Providing comprehensive, good quality data is one thing. Interpreting that to recommend actions that can deliver real results is another. Through many studies, Alexander Babbage has always delivered both."
Matt AndrewPresident
Moe's Southwest Grill
“Operating within tight budgets, Alexander Babbage brought us analysis that gave us important audience insights. They’ve helped inform our decision-making and also provided us critical audience data for donor and foundation reporting needs.”
Susan ClarkDirector of Marketing & Communications
High Museum of Art
"Not only did Alexander Babbage create and present a top-line executive presentation, they also drilled into the data and presented detailed findings. This was an invaluable opportunity for our marketing and leasing teams."
Jane LisySenior Vice President -Marketing
Forest City Enterprises
"We were impressed by Alexander Babbage’s thoroughness, their desire to really understand our challenges, the insights that they brought to our discussions, and the use of technology to speed up the process."
Charlie WadeVice President of Marketing
Atlanta Symphony Orchestra
"My thanks to the Alexander Babbage team for the great work and wonderful presentation! I wasn't joking at all when I said that your team made me look really good - I've literally heard nothing but rave reviews regarding the presentation and data, which is something that is fairly unheard of here at the Museum."
Lisa SasakiDirector, Audience & Civic Engagement Center
Oakland Museum of California
"It’s not how much data you have; it’s what you do with it. We’ve worked with Alexander Babbage on a broad array of projects. Their customer segmentation helped us identify new strategies to increase our marketing ROI."
Brad WahlVice President of Marketing
Krystal

Who We Are

Why Work With Us

How We Work

Who We Work With

Case Studies

TruTrade®

CONTACT US

404-961-7600

info@alexanderbabbage.com

1201 Peachtree Street NE, Suite 500 Atlanta, GA 30361

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