LEADERS
IN LOCATION BASED INSIGHTS AND ANALYTICS
WHY WORK WITH US
For decades we’ve designed analytics and used data to impact outcomes. Whether it’s influencing the state government to pass legislation, helping locate a major new mixed-use project, planning store expansion for a fast-growth chain, improving organizational effectiveness, revitalizing a brand or closing a difficult lease deal we know it takes more than a pretty dashboard.
We’ve seen new-to-market tech and data companies come and go as they try to serve the requirements of venture investors – while sacrificing the needs of their bill-paying clients.
But at Alexander Babbage, we serve our clients daily – with more than just data. We put data to work by providing strategy, insights, customized analysis, sales tools and processes to achieve real-world business objectives. That’s why we are the industry leader. You can ask any of our clients. And you can ask us about your specific situation and listen to how we solve problems and turn opportunities into action.
EXPERTISE
We apply our cross-industry knowledge to help you gain actionable insights and address your unique business challenges. We know it takes a lot more than data or a dashboard to provide actionable strategies that impact revenues, expense and growth.
ANALYTICS
We combine large data analytics, geo-spatial databases, massive mobile data and proprietary technology to help design, execute and utilize analytics to help you identify and understand core audiences, impact consumer behavior and increase customer loyalty.
STRATEGIC INSIGHT
We are experts in destinations and all the complexity it takes to operate them successfully. Our specialized knowledge, coupled with cross-industry expertise help you see outside your industry “box.”
RESULTS ORIENTED
We work with your team as a partner. Your success is our goal.
EXPERIENCE
Our expertise comes from more than 30 years of analytics experience working in a variety of client and agency businesses.
SUCCESS
We will exceed your expectations on every project, which is why our incredible growth has come from word-of-mouth referrals and loyal, long-term clients. We would love for you to join them.
“We have built the largest, most accurate, most up-to-date data set and made the complex incredibly elegant and easy to use.” TruTrade® leverages more than 120 million mobile devices. Each device of which provides anonymous location information about where the device is seen over time. We take that massive geo-spatial data and curate it to serve the real-world needs of our clients.
TruTrade® can tell you:
CASE STUDIES

Atlanta Braves – Big Data Analysis Leads to Location of New Braves Stadium and “Play, Work, Stay” Destination.

Leading mall owner/operator proves the value of mobile data mapping

Mastercard Miami – Latin American Shopper Research Study

Whitney Museum of American Art – Profiling the Visitor and Understanding their Experience
WHAT OUR CLIENTS SAY
The Howard Hughes Corporation
Penn-Florida Companies
Nutmeg Financial
International Council of Shopping Centers (ICSC)
Moe's Southwest Grill
High Museum of Art
Forest City Enterprises
Atlanta Symphony Orchestra
Oakland Museum of California
Krystal