In-Store vs Online – Not quite the battle you might think.

Alexander Babbage conducted primary research in April 2014 for the International Council of Shopping Centers (ICSC) comparing in-store shopping behaviors with online shopping behaviors. ICSC used this infographic as a full-page ad in The Wall Street Journal in advance of RECon, the shopping center industry’s annual global event, to communicate the research results. As you can see, in-store shopping is still alive and well, and still thriving.

 

COOKIE NOTICE

We use cookies for analytics, advertising and to improve our site and services. You agree to our use of
cookies by closing this message box or continuing to use our sites or services. To find out more, including how to change your settings, see our Cookie Policy.