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• Assessing Marketing Effectiveness
• Evaluating Exhibition Concepts
• Expanding Audience Learning in the Arts

 

Banking & Financial

•  Naming and Image Enhancement

 

Healthcare

(there is no case study – remove the case study header from the section, for now?)

 

Major League Sports

• Segmenting and Attracting New Customers

 

Restaurants

• Getting to Know Your Customer
• Quantifying Customer Loyalty and Trade Area Dynamics

 

Retail

• Sizing Up the Competition
• Understanding and Segmenting Non-Shoppers

 

 

Shopping Centers

• Building a Retail Identity to Attract Tenants
• Developing Insights for Marketing & Social Media
• Optimizing Pricing for Retail Properties
• Tracking Post-Recession Retail Customer Changes
• Determining the Impact of Non-Traditional Anchor Stores
• Using Research to Maintain Category Leadership