Situation:

The Alliance Theatre wanted to undertake research into their ticket holders in order to improve the sales and renewals of season subscribers and to increase revenue.

Analysis:

Alexander Babbage designed an online survey in consultation with the Alliance Theatre and conducted it among the members of the Alliance Theatre database.  By analyzing the results, they highlighted areas that could be improved to increase member and non-member satisfaction.

Result:

Alexander Babbage’s research allowed Alliance Theatre to direct their marketing strategy more effectively, targeting the largest revenue clusters to increase profitability.

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