Another Broken Egg Cafe – Who are We and What do We Stand For?



Another Broken Egg Café was uncertain of what their brand stood for, who their guest was and what elements of the dining experience were strengths or areas to fix.


Alexander Babbage conducted in-depth, one-on-one interviews with diners and conducted a study among members of Another Broken Egg’s database. The analysis focused on defining the brand’s strength, key drivers of the guest experience and differences by geography in terms of guest profile and experience.


Another Broken Egg received a deep profile of who is visiting its stores, why they are coming and what their experience is. The research helped identify specific geographies where the guest experience could be improved by focusing on improving service and wait times. Further, Another Broken Egg now has a clear understanding of what its brand identity is and which elements of that identity should be leveraged going forward. They also were able to leverage the research into communications for potential franchisees.

share this article:

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Alexander Babbage Cookie Policy

We use cookies for analytics, advertising and to improve our site and services. You agree to our use of cookies by closing this message box or continuing to use our sites or services. To find out more, including how to change your settings, see our Cookie Policy.