Re-leasing and Re-positioning a Major Mixed-Use Landmark
In 2011 North American Properties began the process of re-marketing, re-tenanting and re-positioning Atlantic Station to attract a new customer. The property had been extensively marketed and was being dismissed by national retailers without consideration.
Alexander Babbage worked with NAP to identify key variables that could ignite interest in the property and get a tenant to look deeper at the property.
With an enhanced leasing deck and credible trade area story that can be tailored to each prospective tenant, the center is attracting new tenants and showing double-digit same-store sales growth. This growth and success allowed North American to sell the property in 2015 to Hines.