Atlantic Station

TAGS:

Re-leasing and Re-positioning a Major Mixed-Use Landmark

Situation:

In 2011 North American Properties began the process of re-marketing, re-tenanting and re-positioning Atlantic Station to attract a new customer.  The property had been extensively marketed and was being dismissed by national retailers without consideration.

Analysis:

Alexander Babbage worked with NAP to identify key variables that could ignite interest in the property and get a tenant to look deeper at the property.

Result:

With an enhanced leasing deck and credible trade area story that can be tailored to each prospective tenant, the center is attracting new tenants and showing double-digit same-store sales growth.  This growth and success allowed North American to sell the property in 2015 to Hines.

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