Re-leasing and Re-positioning a Major Mixed-Use Landmark
Situation:
In 2011 North American Properties began the process of re-marketing, re-tenanting and re-positioning Atlantic Station to attract a new customer. The property had been extensively marketed and was being dismissed by national retailers without consideration.
Analysis:
Alexander Babbage worked with NAP to identify key variables that could ignite interest in the property and get a tenant to look deeper at the property.
Result:
With an enhanced leasing deck and credible trade area story that can be tailored to each prospective tenant, the center is attracting new tenants and showing double-digit same-store sales growth. This growth and success allowed North American to sell the property in 2015 to Hines.
