Situation:

An 80-year old fast food restaurant chain needed to increase sales.

Analysis:

Alexander Babbage segmented their customer base and identified that 84% of their sales came from 41% of the population and determined what was most important to this core customer.  With this knowledge, Krystal re-focused product development and marketing on the core customer and increased patronage, loyalty, recency and frequency.

Result:

Five years of transaction declines were reversed and the brand is growing again among a core, loyal customer base.

COOKIE NOTICE

We use cookies for analytics, advertising and to improve our site and services. You agree to our use of
cookies by closing this message box or continuing to use our sites or services. To find out more, including how to change your settings, see our Cookie Policy.