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Alexander Babbage and Movvo are delighted to announce our new strategic alliance.

Retail research leaders Alexander Babbage partners with location intelligence expert Movvo

New alliance will bring Movvo’s innovative technology to North American markets

New York, NY – Alexander Babbage, the leading strategic consumer research firm for shopping centers and retailers, today announces that it has entered into a strategic alliance with Movvo, the monetization platform for location technology. The alliance means Alexander Babbage will be using its expertise to introduce Movvo’s proven technology to North America, tailoring it to the needs of the market.

The potent combination of Movvo’s world-class technology and Alexander Babbage’s globally renowned consumer behavior expertise, will create unique and actionable insights around how retail destinations can drive more revenue and increase the productivity of stores.

Principally, Alexander Babbage will help with the identification and application of Movvo’s pioneering technology. The firm will also consult at every stage, from installation and training, to operation and analysis. In turn, this will create specific applications for each individual client that help with a range of retail issues, secure valuable leasing deals, improve shopper productivity and enable portfolio optimization, plus help quantify potential returns on capital investments.

With more than 30 years of experience in understanding shoppers and how to maximize their impact, Alexander Babbage is the first choice for clients seeking to grow their business through analytics. The company works with clients throughout North America across multiple formats, from shopping centers and major league sports to restaurants and arts venues.

Speaking about the new alliance, Movvo’s CEO Cyrus Gilbert-Rolfe said: “For the past few years, Movvo has been using cutting edge processes to enhance and perfect its market-leading technology. Businesses across Europe have been using Movvo’s technology to provide location intelligence and enhance efficiencies and so I’m delighted that with Alexander Babbage, we’ll be able to make an impact in the vibrant North American market.”

Commenting on his role in the new alliance, Alan McKeon from Alexander Babbage said: “I am absolutely delighted to be partnering with Movvo, a company with exponential potential in North America today. To reveal the motivations of shoppers, Alexander Babbage uses advanced consumer research methods, dataset analytics, and the latest location intelligence – techniques that are both dynamic and cost-effective. Consequently, I am excited to help bring Movvo’s innovative technology to North America.”

View more info – Alexander Babbage_Movvo_Location Based Intelligence (12-4-15)


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