Knowing your shopper is the foundation for making informed leasing, marketing and operations decisions.

CenterMAX™ – Shopper Intercept Study?

  • Be prepared for more lucrative and powerful meetings with prospective retailers and answer the many questions your leasing and marketing teams ponder daily, including:intercepts 2
    • What tenants do we want to attract?
    • What type of events will enhance our center productivity?
    • Which communication tools are most effective?

CenterMAX™ benefits you and your team:

  • Precisely quantify your customer demographics.
  • Identify the price-points and brands that attract the most productive shopper groups.
  • Define a current trade area for the center at the ZIP code level.
  • Identify key reasons for visiting your center – and for visiting competitive centers.
  • Quantify monthly visit frequency.
  • Ascertain expenditures – at store and category level.
  • Quantify the number of stores visited and cross-shopping behaviors.
  • Establish metrics for the property’s amenities and programs.
  • Learn how shoppers perceive the property.
  • Measure traditional and social media recall.
  • Understand social media engagement.

 

Contact Alexander Babbage today at info@alexanderbabbage.com or 404-961-7612

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