CenterMAX™ – Shopper Intercept Study?
- Be prepared for more lucrative and powerful meetings with prospective retailers and answer the many questions your leasing and marketing teams ponder daily, including:
- What tenants do we want to attract?
- What type of events will enhance our center productivity?
- Which communication tools are most effective?
CenterMAX™ benefits you and your team:
- Precisely quantify your customer demographics.
- Identify the price-points and brands that attract the most productive shopper groups.
- Define a current trade area for the center at the ZIP code level.
- Identify key reasons for visiting your center – and for visiting competitive centers.
- Quantify monthly visit frequency.
- Ascertain expenditures – at store and category level.
- Quantify the number of stores visited and cross-shopping behaviors.
- Establish metrics for the property’s amenities and programs.
- Learn how shoppers perceive the property.
- Measure traditional and social media recall.
- Understand social media engagement.
Contact Alexander Babbage today at firstname.lastname@example.org or 404-961-7612