The following insights were gathered in a study conducted in July 2016 with the help of ICSC and the MOCIAL planning committee. It was conducted among Shopping Center executives in the U.S. responsible for national and regional portfolios. In addition, Alexander Babbage tracks and maintains social media statistics for Super Regional, Regional, Lifestyle, Entertainment, and Value/Outlet Centers. These statistics are used to create Shopping Center industry benchmarks, identify highly effective strategies and provide comparison between similar properties. All Shopping Centers over 300,000 square feet GLA are included, with the exception of those who had less than 100 followers (“Centers” or “Shopping Centers”).