First Choice Emergency Room

Site Selection and Retail Network Optimization


First Choice ER, a rapidly-expanding, stand-alone emergency room operator wanted to understand who their patient was and how to use that knowledge to better target patient.


Through analysis of their patient database we were able to map where patients were coming from for every location.  Using this information we were able to determine the key drivers of site success – and failure.


First Choice ER was able to improve both their development planning and their marketing to more efficiently identify which markets they should be in, where within each market and then who they should tell about their presence.