900 North Michigan Shops

Situation:

900 North Michigan Shops on Chicago’s Michigan Avenue needed to understand the needs of their shopper and how important the tourist market is to retail productivity.

Analysis:

Alexander Babbage conducted extensive shopper and trade area research to determine who was coming to the center, what their productivity was and which stores they frequented.

Result:

Using the findings from our research, 900 North Michigan Shops continues increase focus on highly-productive shoppers and use the research data to close deals with key bell cow tenants.