900 North Michigan Shops


900 North Michigan Shops on Chicago’s Michigan Avenue needed to understand the needs of their shopper and how important the tourist market is to retail productivity.


Alexander Babbage conducted extensive shopper and trade area research to determine who was coming to the center, what their productivity was and which stores they frequented.


Using the findings from our research, 900 North Michigan Shops continues increase focus on highly-productive shoppers and use the research data to close deals with key bell cow tenants.