Gain a marketing and leasing edge by comparing your center’s geographic and demographic strengths to that of your key competitors.

TruTrade AreaTRU Trade Picture

  • For the first time you can quantify your competitor’s shopper profile.
  • TruTrade Area measures the mobile data traffic of shoppers who come to your center and competitive centers.
  • Gain meaningful insights without conducting shopper intercept surveys or license plate studies.

How TruTrade benefits you and your team:

  • For Development – assess the traffic in proximity to multiple sites based on the current and historic cell phone data to identify optimum development sites.
  • For Leasing – understand which of your competitors draws traffic from desired geographic and demographic locations to inform strategic leasing decisions.
  • For Marketing – use the data from TruTrade to identify areas of strong and weak draw and target communications to desired geographic areas.


Contact Alexander Babbage today at or 404-961-7612

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