TruTrade® was designed from the ground up to solve real world problems for our clients. TruTrade is a cloud based, data analytics, visualization and reporting system that sources data from hundreds of mobile apps on more than 120 million devices to help you understand who your customer is, where they live and work, how frequently they visit your property, how long they stay, where else they visit and much more.
TruTrade insights are based on the most robust data and precise processes, refined over time and trusted by the largest companies in the world.
Constantly improving, our platform incorporates more than just a dashboard and mobile data. TruTrade, coupled with the team of industry experts at Alexander Babbage can help you analyze the data and then turn it into actionable insights that drive revenue, improve deals and drive and visitation to shopping centers, cultural attractions and destinations.
- Where Do My Visitors Live?
- Who Are My Visitors?
- Where Do I Have Opportunities For New Visitors?
- Where Do Visitors Go?
- How Am I Doing?
- How Do I Attract New Visitors?
- How Do I Reach More VIsitors?
If you have been looking for ways to…
- Reach your customers with tailored messages based on where they go and what they do
- Identify and cultivate new visitors using first-party data specific to your property
- Execute a digital media buy with zero waste
- Report results upstream to executive management
- Maximize your investment in your TruTrade research
Then TruTarget is for you
Ask us about how to prepare for changes in digital marketing as third party cookies are eliminated.
Where Do My Visitors Live?
Who Are My VIsitors?
Where Do I Have Opportunities For New Visitors?
Where Do Visitors Go?
How Am I Doing?
How Do I Attract More Visitors?
How Do I Reach More Visitors?
If you have been looking for ways to…
- Reach your customers with tailored messages based on where they go and what they do
- Identify and cultivate new visitors using first-party data specific to your property
- Execute a digital media buy with zero waste
- Report results upstream to executive management
- Maximize your investment in your TruTrade research
Then TruTarget is for you
Ask us about how to prepare for changes in digital marketing as third party cookies are eliminated.
120 Million
Devices Tracked
TruTrade tracks the largest mobile data set in the market, sourced from hundreds of mobile applications and verified for quality. This translates into meaningful and statistically reliable data at all times.
BUILT on
ESRI ArcGIS
Unlike our competitors, TruTrade uses ESRI, one of the most sophisticated geographical information systems in the market to provide superior mapping and data analytics.
20+ Years
of Industry Expertise
One size doesn’t fit all—and we’re all too busy to learn how to use yet one more dashboard. At Alexander Babbage, we know that it’s how you interpret and use the insights.
TruTrade®
Quantify trade areas and consumer movements and behavior
TruTarget™
Impact consumer behavior
TruInsight™
Quantify how to motivate consumer behavior












