Industry-leading Location Intelligence and Demographic Analysis

TruTrade® was designed from the ground up to solve real world problems for our clients. TruTrade is a cloud based, data analytics, visualization and reporting system that sources data from hundreds of mobile apps on more than 120 million devices to help you understand who your customer is, where they live and work, how frequently they visit your property, how long they stay, where else they visit and much more.  We call it knowing your Tru Trade Area.    

TruTrade insights are based on the most robust data and precise processes, refined over time and trusted by the largest companies in the world.

Constantly improving, our platform incorporates more than just a dashboard and mobile data. TruTrade, coupled with the team of industry experts at Alexander Babbage can help you analyze the data and then turn it into actionable insights that drive revenue, improve deals and drive and visitation to shopping centers, cultural attractions and destinations.

Customer Profiling and Location Analysis

  • Where Do My Visitors Live?
  • Who Are My Visitors?
  • Where Do I Have Opportunities For New Visitors?
  • Where Do Visitors Go?
  • How Am I Doing?
  • How Do I Attract New Visitors?
  • How Do I Reach More VIsitors?
TruTrade algorithms can screen out employees and show you where your most valuable visitors live.
TruTrade determines visitor household income, presence of children, age, ethnicity and more - comparing them to the local market so you can find strengths and opportunities.
TruTrade shows trade area overlap and market cannibalization with key competitors.
TruTrade generates heat maps to show areas of high visitation and cross-visit patterns.
TruTrade provides trend reports to quantify key performance indicators of how locations are changing over time
TruTrade includes TruInsight - our proprietary behavioral engine that quantifies what your visitors are interested in and what motivates them
TruTrade includes TruTarget - a unique way to identify visitor clusters and cost effectively market to them using the tools you already know. TruTarget is ideal for targeting lapsed visitors, high value visitors and much more.

If you have been looking for ways to…

  • Reach your customers with tailored messages based on where they go and what they do
  • Identify and cultivate new visitors using first-party data specific to your property
  • Execute a digital media buy with zero waste
  • Report results upstream to executive management
  • Maximize your investment in your TruTrade research

Then TruTarget is for you

Ask us about how to prepare for changes in digital marketing as third party cookies are eliminated.

what will trutrade tell me?
TruTrade algorithms can screen out employees and show you where your most valuable visitors live.
TruTrade determines visitor household income, presence of children, age, ethnicity and more - comparing them to the local market so you can find strengths and opportunities.
TruTrade shows trade area overlap and market cannibalization with key competitors.
TruTrade generates heat maps to show areas of high visitation and cross-visit patterns.
TruTrade provides trend reports to quantify key performance indicators of how locations are changing over time
TruTrade includes TruInsight - our proprietary behavioral engine that quantifies what your visitors are interested in and what motivates them
TruTrade includes TruTarget - a unique way to identify visitor clusters and cost effectively market to them using the tools you already know. TruTarget is ideal for targeting lapsed visitors, high value visitors and much more.

If you have been looking for ways to…

  • Reach your customers with tailored messages based on where they go and what they do
  • Identify and cultivate new visitors using first-party data specific to your property
  • Execute a digital media buy with zero waste
  • Report results upstream to executive management
  • Maximize your investment in your TruTrade research

Then TruTarget is for you

Ask us about how to prepare for changes in digital marketing as third party cookies are eliminated.

The Best Mobile POI Data

120 Million
Devices Tracked

TruTrade tracks the largest mobile data set in the market, sourced from hundreds of mobile applications and verified for quality. This translates into meaningful and statistically reliable data at all times.

BUILT on
ESRI ArcGIS

Unlike our competitors, TruTrade uses ESRI, one of the most sophisticated geographical information systems in the market to provide superior mapping and data analytics.

20+ Years
of Industry Expertise

One size doesn’t fit all—and we’re all too busy to learn how to use yet one more dashboard. At Alexander Babbage, we know that it’s how you interpret and use the insights.

Alexander Babbage combines the broadest sets of geospatial, demographic and psychographic data together with years of practical experience to offer actionable recommendations tailored to your specific situation.
integrated solutions to meet your needs

TruTrade®

Quantify trade areas and consumer movements and behavior

TruTarget™

Impact consumer behavior

TruInsight™

Quantify how to motivate consumer behavior

trusted by industry leaders
WHAT OUR CLIENTS SAY
The Van Wezel Foundation is pleased to partner with Alexander Babbage, Inc. on an important initiative for the Sarasota Performing Arts Center. Their scientific approach as been instrumental as we embark on this new endeavor to create a world class performing arts center that serves as a mission based civic asset.
ready to learn more?
Check out our case studies or get in touch with the TruTrade support team to schedule a full product demo and learn more about custom solutions for your business.
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