Industry-leading Location Intelligence and Demographic Analysis
TruTrade® was designed from the ground up to solve real world problems for our clients. TruTrade is a cloud based, data analytics, visualization and reporting system that sources data from hundreds of mobile apps on more than 120 million devices to help you understand who your customer is, where they live and work, how frequently they visit your property, how long they stay, where else they visit and much more. We call it knowing your Tru Trade Area.
TruTrade insights are based on the most robust data and precise processes, refined over time and trusted by the largest companies in the world.
Constantly improving, our platform incorporates more than just a dashboard and mobile data. TruTrade, coupled with the team of industry experts at Alexander Babbage can help you analyze the data and then turn it into actionable insights that drive revenue, improve deals and drive and visitation to shopping centers, cultural attractions and destinations.
Customer Profiling and Location Analysis
- Where Do My Visitors Live?
- Who Are My Visitors?
- Where Do I Have Opportunities For New Visitors?
- Where Do Visitors Go?
- How Am I Doing?
- How Do I Attract New Visitors?
- How Do I Reach More VIsitors?
True Trade Analytics
TruTrade algorithms can screen out employees and show you where your most valuable visitors live.
Consumer Analytics
TruTrade determines visitor household income, presence of children, age, ethnicity and more – comparing them to the local market so you can find strengths and opportunities.
Competitive Intelligence
TruTrade shows trade area overlap and market cannibalization with key competitors.
Location Data
TruTrade generates heat maps to show areas of high visitation and cross-visit patterns.
Location Performance Analysis
TruTrade provides trend reports to quantify key performance indicators of how locations are changing over time
If you have been looking for ways to…
- Reach your customers with tailored messages based on where they go and what they do
- Identify and cultivate new visitors using first-party data specific to your property
- Execute a digital media buy with zero waste
- Report results upstream to executive management
- Maximize your investment in your TruTrade research
Then TruTarget is for you
Ask us about how to prepare for changes in digital marketing as third party cookies are eliminated.
Where Do My Visitors Live?
True Trade Analytics
TruTrade algorithms can screen out employees and show you where your most valuable visitors live.
Who Are My VIsitors?
Consumer Analytics
TruTrade determines visitor household income, presence of children, age, ethnicity and more – comparing them to the local market so you can find strengths and opportunities.
Where Do I Have Opportunities For New Visitors?
Competitive Intelligence
TruTrade shows trade area overlap and market cannibalization with key competitors.
Where Do Visitors Go?
Location Data
TruTrade generates heat maps to show areas of high visitation and cross-visit patterns.
How Am I Doing?
Location Performance Analysis
TruTrade provides trend reports to quantify key performance indicators of how locations are changing over time
How Do I Attract More Visitors?
How Do I Reach More Visitors?
If you have been looking for ways to…
- Reach your customers with tailored messages based on where they go and what they do
- Identify and cultivate new visitors using first-party data specific to your property
- Execute a digital media buy with zero waste
- Report results upstream to executive management
- Maximize your investment in your TruTrade research
Then TruTarget is for you
Ask us about how to prepare for changes in digital marketing as third party cookies are eliminated.
The Best Mobile POI Data
120 Million
Devices Tracked
TruTrade tracks the largest mobile data set in the market, sourced from hundreds of mobile applications and verified for quality. This translates into meaningful and statistically reliable data at all times.
BUILT on
ESRI ArcGIS
Unlike our competitors, TruTrade uses ESRI, one of the most sophisticated geographical information systems in the market to provide superior mapping and data analytics.
20+ Years
of Industry Expertise
One size doesn’t fit all—and we’re all too busy to learn how to use yet one more dashboard. At Alexander Babbage, we know that it’s how you interpret and use the insights.
TruTrade®
Quantify trade areas and consumer movements and behavior
TruTarget™
Impact consumer behavior
TruInsight™
Quantify how to motivate consumer behavior
