Jamestown wanted to more deeply understand who was shopping and dining at Westside Provisions District – not only their demographic profile, but also their likes, dislikes and preferences. In understanding who is on property – and why they are there – the Jamestown team can make quantified go-forward decisions on key leasing, marketing, operations and development initiatives.
The shopper intercept study conducted in May 2015 yielded a strong set of talking points enabling the leasing team to quantify the property’s strength as a preferred dining destination that is strongly augmented by a unique atmosphere and strong women’s apparel offerings. The study also revealed an opportunity to add additional local brands at somewhat higher points to the current mix – but results also underscored the need for Westside Provisions District to focus on unique retail choices in a broad range of price points.
Leasing and marketing have core metrics for targeting retailers and shoppers. Since the study, custom leasing presentations have been prepared to support an upcoming meeting with Sur la Table.