Alexander Babbage is a full-service analytics and insights firm with more than 20 years of experience measuring and closing the gap between your market share and your market potential. We believe better results come from better decisions. And better decisions come from understanding your customers, your geographic market and your opportunities.

Our senior consultants use state-of-the-art technology and cross-industry expertise to help you put your finger on the pulse of your customer. Not only will our staff help you understand the information you need to make smarter decisions, we will help you use the data to create an actionable strategy to impact the bottom-line.


Alan McKeon

President and CEO

Jon W. Lassiter

Chief Operating Officer

Mike Murphy

Chief Technology Officer

Randy Keith

Vice President Business Development

Charlotte Sykes

Vice President Client Insights, Shopping Centers and Retail

Stephen Collins

Vice President, Client Insights

Bill Roop

Vice President Client Insights, Shopping Centers

Nathan Flint

Senior Director of Product Development

Ned Pickett

Director of Client Insights

Betsy Zimmerman

Client Solutions Consultant

Jamie Johnson

Relationship Consultant

Christy McCulla

Relationship Consultant

Jennifer Steverson

Client Insights Consultant

Vanessa Banks

Client Insights Data Analyst

Yvette Grimes

Client Insights Data Analyst

Sam Lyles

Client Insights GIS Analyst

Ralph Duvers

Client Insights Coordinator

Nate Venza

Client Insights Coordinator

Rob Kaiser, Ph.D

Chief Scientist

Stephen Irving

Application Developer

Andrew Choi

Application Developer

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