Alexander Babbage is a full-service strategy and research firm with more than 30 years of experience measuring and closing the gap between your market share and your market potential. We believe better results come from better decisions. And better decisions come from understanding your customers, your market and your opportunities.

Our senior consultants use proven cross-industry expertise, customized research, and state-of-the-art technology to help you put your finger on the pulse of your customer. Not only will our staff help you understand what information you need to derive from market research, we will help you use the data to create an actionable strategy to impact the bottom-line.


Alan McKeon

President and CEO

Jane Lisy

Executive Retail Strategist

Charlotte Sykes

Vice President Client Insights, Shopping Centers and Retail

Stephen Collins

Vice President, Client Insights

Bill Roop

Vice President Client Insights, Shopping Centers

Jon W. Lassiter

Chief Operating Officer

Rob Kaiser, Ph.D

Chief Scientist

Nathan Flint

Director of Client Insights

Ned Pickett

Director of Client Insights

Reece Tennery

Director of Sales & Marketing

Betsy Zimmerman

Client Solutions Consultant

Vanessa Banks

Client Insights Data Analyst

Yvette Grimes

Client Insights Data Analyst

Jennifer Steverson

Client Insights Consultant

Sam Lyles

Client Insights GIS Analyst

Ross Landenberger

Client Insights Coordinator


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