Alexander Babbage is a full-service analytics and insights firm with more than 20 years of experience measuring and closing the gap between your market share and your market potential. We believe better results come from better decisions. And better decisions come from understanding your customers, your geographic market and your opportunities.

Our senior consultants use state-of-the-art technology and cross-industry expertise to help you put your finger on the pulse of your customer. Not only will our staff help you understand the information you need to make smarter decisions, we will help you use the data to create an actionable strategy to impact the bottom-line.


Alan McKeon

President and CEO

Jon W. Lassiter

Chief Operating Officer

Mike Murphy

Chief Technology Officer

Charlotte Sykes

Vice President Client Insights, Shopping Centers and Retail

Stephen Collins

Vice President, Client Insights

Rob Kaiser, Ph.D

Chief Scientist

Bill Roop

Vice President Client Insights, Shopping Centers

Nathan Flint

Director of Client Insights

Ned Pickett

Director of Client Insights

Betsy Zimmerman

Client Solutions Consultant

Jamie Johnson

Relationship Consultant

Christy McCulla

Relationship Consultant

Vanessa Banks

Client Insights Data Analyst

Ralph Duvers

Client Insights Coordinator

Yvette Grimes

Client Insights Data Analyst

Stephen Irving

Applications Developer

Jennifer Steverson

Client Insights Consultant

Sam Lyles

Client Insights GIS Analyst


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