Bill Roop

Vice President, Client Insights
Shopping Centers

Few have seen the man, but many have benefited from his vast knowledge. Bill brings a unique prospective to his work based on many years of market and marketing research experience, coupled with his experience with The Rouse Company (eventually acquired by General Growth) and with Melvin Simon & Associates (later Simon). At Simon, Bill was responsible for all operating properties (marketing, technical services, new business development and third-party management). In addition, he created the industry’s first specialty leasing department. Bill has worked with more than 2,000 retail properties including many of the best known. He was the first to achieve the combined property designations of Certified Shopping Center Marketing Director (ICSC), Certified Shopping Center Manager (ICSC) and Certified Property Manager (IREM).

Bill later became president of Stillerman Jones & Company which was the foremost marketing research and consulting company in the shopping center industry for many years. (Alexander Babbage acquired Stillerman Jones & Company in 2007.)

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