RETAIL

Today’s retailers need to know much more than basic demographics about their shoppers.  You need to know why customers are shopping so you can target them more efficiently.  We combine custom research solutions with loyalty and point-of-sale data analysis to provide you a complete customer segmentation.  We help you find out:

With the answers to these questions, you will be able to improve your marketing efficiency and drive sales per store. We also study more than 50 BILLION shoppers annually, and from these we benchmark and identify important retail trends.

SELECTED SERVICES

BRAND AWARENESS & PERCEPTION

CUSTOMER DEMOGRAPHICS & PSYCHOGRAPHICS

CUSTOMER SEGMENTATION

RETAIL CONCEPT TESTING

RETAIL EXPERIENCE MEASUREMENT

LAPSED SHOPPER INSIGHTS

SITE EXPANSION

STORE PERFORMANCE ASSESSMENT

CHECK OUT OUR CASE STUDIES

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